Client Referral Program

Effective: 9-6-11 through 2-6-12 Streetfire Designs would like to extend our gratitude to those people who refer our design services to other parties. This is our way of saying thanks for sending new clients our way! How It Works… It’s simple! If you are an existing or past customer of Streetfire Designs and have friends, family or business associates that are interested in graphic design...
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Great Expectations

His Place Fellowship asked me to create some promotional materials to kick off their 2011 theme “Great Expectations”. In an effort to create awareness of their goals for the year I created postcards to hand out to attendants as well as two large banners to place in the foyer.
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FoliarBlend Brochures

Just off the press are two new brochures for Agri-Gro’s product FoliarBlend! Brochures feature product information, vivid imagery, and the latest FoliarBlend test results in soybean and corn crops.
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Don’t Just Design It – Sell It!

Salesmanship… ”The technique of selling a product. Adeptness at creating interest in new ideas, products, methods, etc.” (Dictionary.com) Salesmanship is of huge importance in our world today. Our antiquated view of salesmen are the people who come knocking on our door selling vacuum cleaners, brushes, and other household items. A modern view includes those annoying...
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What is WYSIWYG?

A popular term, or abbreviation, floating around the Internet now is WYSIWYG. Basically all it means is “What You See Is What You Get”… WYSIWYG. WYSIWYG editors are a user interface that can greatly benefit web site owners. These editors allow individuals to edit their web site without having much, if any, knowledge of HTML, CSS, or other web languages. The WYSIWYG...
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Unwrapped Web Design

Today I was scoping out some various web design and development companies on the web. My goal was aimed at developing a more systematic approach to quoting web site projects. Many online web design companies put together package deals. For example… A 5 page web site including search engine optimization, a flash banner, contact form, e-commerce, etc. Or perhaps the next package up which is a...
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Identity Release: “The Bread Company”

Recently I finished up an Identity Solutions project for The Bread Company in Poplar Bluff, MO. Formerly a franchisee of the San Francisco Bread Company, the managers decided to venture out on their own earlier this year. The weekend of September 19th the former SFBC underwent a lot of changes and re-opened as The Bread Company. This project is so far Streetfire Designs biggest one yet in terms...
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Cameras: Big & Expensive Vs. Compact & Cheap

Earlier this year, while still in school, I took a photography class: Photography for the Graphic Designer II. Within the first week of class I found myself with a huge, bulky, black Nikon D70 on my desk. Sitting back I looked at the thing somewhat bewildered for about half an hour. I figured out how to take a picture easily, but that seemed like just the tip of the iceberg – and it was....
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The Slow Death of An Industry: Newspapers

For years newspapers were America’s leading source of information, but the cry of this American tradition can be heard as it slowly marches to a dark and dusty grave. During the last decade newspaper circulation has been declining, but nothing has fueled that fire more so than the Internet. According to Tim Arango of the N.Y. Times, drop in circulation has accelerated since last...
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Logos, Invest in a Good One!

Today I stumbled across a post about the high cost of logos. It’s funny, because I was just writing something yesterday about the importance of investing in a good logo. This guy pretty much nailed every point I made plus some! I encourage you to read it, whether your are a client or a...
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